We transform watching sports into play!

We transform watching sports into play!

We transform watching sports into play!

Play-watch™ tennis: call where the ball lands, jump into mini-games between points. Beta launches December 15.

Play-watch™ tennis: call where the ball lands, jump into mini-games between points. Beta launches December 15.

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no subscriptions, no micro transactions - just pure fun!

no subscriptions, no micro transactions - just pure fun!

Who’s it for?

For Fans

For Fans

Gen Z watches sport 70% less than any generation before it. We want to change that. Win the kids!

Gen Z watches sport 70% less than any generation before it. We want to change that. Win the kids!

For Brands

For Brands

Become part of the experience, not an interruption. With our new “Brand Play” system brands can become part of the game and reach an ever so ellusive segment in a meaningful and fun way.

Become part of the experience, not an interruption. With our new “Brand Play” system brands can become part of the game and reach an ever so ellusive segment in a meaningful and fun way.

Old generations

Future generations

For leagues

For leagues

Capture back cultural relevance among the future generations and with that new sponsors and brands into the business.

Capture back cultural relevance among the future generations and with that new sponsors and brands into the business.

The Story begins December 15

The Story begins December 15

The Story begins
December 15

We’re launching our first public beta, giving everyone the chance to discover a new way to experience tennis.

We’re launching our first public beta, giving everyone the chance to discover a new way to experience tennis.

Admission is FREE for everyone.

Admission is FREE for everyone.

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WHat is
Japancool?

WHat is Japancool?

Japancool is a group of sport and gaming fanatics that believe relentlessly that the product of sport, not the fan, needs to change in order to captivate future generations. Our ambition is to launch DreamFight in every sport and country in the world.

Our name is more of a principle that everything we create should live up to the high honor of being “cool in Japan”.

THE mission

THE mission

For the fan: Free and fun way to consume sports.
For the brand: Engage with the younger generation through play. For the league: Cultural relevance among the youth.

For the fan: Free and fun way to consume sports.
For the brand: Engage with the younger generation through play. For the league: Cultural relevance among the youth.

Let's Get in Touch!

Let's Get in Touch!

Let's Get in Touch!

We'd love to hear from you. Tell us who you are and what you're thinking, and we'll take it from there.

We'd love to hear from you. Tell us who you are and what you're thinking, and we'll take it from there.

© 2026 Japancool. All rights reserved.

© 2026 Japancool. All rights reserved.